Marketing Lead (REMOTE)

Địa Điểm Làm Việc: Singapore Remote
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Công việc tương tự

Mô tả công việc

We are looking for a passionate individual to lead our Marketing team and oversee our marketing functions. If you have strong experience in the area of digital marketing (SEO, SMM), campaign management, content marketing and inbound lead generation, this role might be for you.

In short, you’ll be driving PixCap’s success in the following ways:
- Develop and manage PixCap’s marketing strategy and function. You’ll take the lead on developing the marketing strategy in line with the company’s objectives. You’ll be responsible for developing B2C user acquisition strategies, identifying influencers in the animation space, supporting lead generation efforts, and creating promotions. You’ll manage the company’s advertising campaigns and budgets.
- Optimising user awareness, acquisition and conversion rates. You’ll develop multi-channel, digital marketing strategies with the aim of driving product awareness and adoption. You’ll help to track our marketing metrics and ensure healthy engagement and conversion rates.
- Work with the UX and engineering teams to develop communication and marketing campaigns during the company’s product launch cycle. You’ll work with teams to ensure our brand message is strong and consistent with each product release, from beta to beyond.

Yêu Cầu Công Việc

- 3-5 years of experience in online product marketing. Experience in B2C marketing preferred, 3D related preferred
- Strong track record of managing successful marketing campaigns
- Knowledgeable in digital marketing, specifically social media marketing (SMM), SEO, SEM, and content marketing strategies
- Familiar with and be able to plan budget, strategies and optimise paid ads (Google Ads, FB/IG Ads, Youtube Ads, etc)
- Able to accurately measure campaigns in terms of CPA, CPC, reach, engagement etc
- Strong sense of ownership and results driven
- Passionate about 3D content, animation, game engines or AI

Tại sao ứng viên nên ứng tuyển vào vị trí này

- Be at the forefront of a fast-growing startup in a new, rapidly growing sector. PixCap’s platform will be the world’s first animation engine on the browser that combines AI motion capture to make 3D animation far more accessible and collaborative than it currently is. You’ll play a crucial role in the growth of a product that will become a revolutionary platform for 3D content creation.
- Amazing growth and learning opportunities. We are a tight knit team where everyone grows together. You’ll be working directly with the management team to steer the growth of the company. This is a great opportunity for someone who is keen to challenge themselves and break boundaries, and to work in a company dedicated to your success, growth and advancement.
- Make a strong impact with your work. You’ll be working directly with hundreds to thousands of users ranging from animators, VFX artists, game developers and studios across the globe.

Remuneration:
- US$3-6K per month
- Equity options package

Quy trình phỏng vấn

Typically 2-3 rounds. Length per round is around 1-2 hours. Have test and test will be done before scheduling interview.

Thông tin thêm

- Prefer candidates currently live in Singapore.
- Any nationality is acceptable
- Team is mostly remote
- Headquartered in Singapore
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1. For this position, prefer expats or Vietnamese? - Both, the person needs to have excellent command of written english
2. How many Marketing members of Pixcap team at the moment? - None, that's why this is a crucial role
3. This Marketing lead will report directly to you right? - Yes
4. What is the interviewing process? - 2-3 rounds of interviews (1 hour each). The interview will be talking about their marketing experience, portfolio and knowledge
5. Who is the main audience of Pixcap product? - 3D animators, game developers, 3D artists and directors
6. Between a candidate having strong background in agencies (running marketing for many brands) and one having solid experience in marketing for a specific product, who would you prefer? - Depends. If someone has solid experience for a specific product that is very similar to ours (unlikely though), then will prefer more than someone who worked in agency. Otherwise, agency is better than someone who only worked in very different product e.g. B2B sales (while we are B2C-marketing driven SaaS product like Figma)
7. What is the ideal age? - 25-35 (but not important)
8. Which companies or working environment you specifically prefer candidates to come from? - Startups/fast growing agencies etc

Địa Điểm Làm Việc

Singapore, Shanghai (China) or remote working

Motivation
3D animation remains beyond the scope of most internet users today. Existing software takes months to learn, offers little to no collaboration, and priced at $1500+ a year. Open source alternatives like Blender have not fared better beyond price.

A great analogy is Canva and Graphic Design. 7-8 years ago (before Canva was introduced), Graphic Design was limited to professionals who knew Photoshop. Canva now has close to 20 million monthly active users, all by making things simple for users to create designs. We see a lot of parallels with the state of 3D animation today.

Mission
Our ultimate goal is to make 3D animation much simpler and accessible than its current state. To date, we have built the first 3D animation software on the web browser with animation curves, inverse kinematics and 3D human pose estimation ("AI Motion Capture"). Our goal is to leverage the cloud to allow users to work collaboratively on 3D animation for the first time possible. Our premise is similar to Figma's - the web browser will eventually be the default platform for collaborative media and editing (just like Google Docs).

Current Team
CJ Looi - Co-founder, Previously Head of Deep Learning and Computer Vision at Dorabot
Cyril Nie - Co-founder, CS @ UCL
Zoe - Frontend Engineer
Andrew Butt - Senior Engineer, Core contributor of Babylon.js

Advisors
Michael Gryseels - Strategic Advisor, President of True Digital Group and the former managing director of McKinsey Singapore
Shaun Johnston - Animation Advisor, founder of TheCGBros, 3.2+ million subscribers on Youtube

Funded by
Cocoon Capital - Seed Investor, most companies in their Portfolio reach Series A and beyond Entrepreneur First - Pre-seed Investor, backed by Peter Thiel, Reid Hoffman and Greylock

Địa chỉ: Singapore, Shanghai (China) or remote working
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