Mô tả công việc
In short, you’ll be driving PixCap’s success in the following ways:
- Develop and manage PixCap’s marketing strategy and function. You’ll take the lead on developing the marketing strategy in line with the company’s objectives. You’ll be responsible for developing B2C user acquisition strategies, identifying influencers in the animation space, supporting lead generation efforts, and creating promotions. You’ll manage the company’s advertising campaigns and budgets.
- Optimising user awareness, acquisition and conversion rates. You’ll develop multi-channel, digital marketing strategies with the aim of driving product awareness and adoption. You’ll help to track our marketing metrics and ensure healthy engagement and conversion rates.
- Work with the UX and engineering teams to develop communication and marketing campaigns during the company’s product launch cycle. You’ll work with teams to ensure our brand message is strong and consistent with each product release, from beta to beyond.
Yêu Cầu Công Việc
- Strong track record of managing successful marketing campaigns
- Knowledgeable in digital marketing, specifically social media marketing (SMM), SEO, SEM, and content marketing strategies
- Familiar with and be able to plan budget, strategies and optimise paid ads (Google Ads, FB/IG Ads, Youtube Ads, etc)
- Able to accurately measure campaigns in terms of CPA, CPC, reach, engagement etc
- Strong sense of ownership and results driven
- Passionate about 3D content, animation, game engines or AI
Tại sao ứng viên nên ứng tuyển vào vị trí này
- Amazing growth and learning opportunities. We are a tight knit team where everyone grows together. You’ll be working directly with the management team to steer the growth of the company. This is a great opportunity for someone who is keen to challenge themselves and break boundaries, and to work in a company dedicated to your success, growth and advancement.
- Make a strong impact with your work. You’ll be working directly with hundreds to thousands of users ranging from animators, VFX artists, game developers and studios across the globe.
Remuneration:
- US$3-6K per month
- Equity options package
Quy trình phỏng vấn
Thông tin thêm
- Any nationality is acceptable
- Team is mostly remote
- Headquartered in Singapore
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1. For this position, prefer expats or Vietnamese? - Both, the person needs to have excellent command of written english
2. How many Marketing members of Pixcap team at the moment? - None, that's why this is a crucial role
3. This Marketing lead will report directly to you right? - Yes
4. What is the interviewing process? - 2-3 rounds of interviews (1 hour each). The interview will be talking about their marketing experience, portfolio and knowledge
5. Who is the main audience of Pixcap product? - 3D animators, game developers, 3D artists and directors
6. Between a candidate having strong background in agencies (running marketing for many brands) and one having solid experience in marketing for a specific product, who would you prefer? - Depends. If someone has solid experience for a specific product that is very similar to ours (unlikely though), then will prefer more than someone who worked in agency. Otherwise, agency is better than someone who only worked in very different product e.g. B2B sales (while we are B2C-marketing driven SaaS product like Figma)
7. What is the ideal age? - 25-35 (but not important)
8. Which companies or working environment you specifically prefer candidates to come from? - Startups/fast growing agencies etc