Mô tả công việc
Reporting to the Head of Growth Marketing, the SEO & ASO Manager will own our SEO and ASO strategy end to end. The successful candidate will be in charge of defining the foundations of our Content strategy to drive organic traffic to our website and app store pages and direct relevant Teams in executing it.
The CRM Manager will take full ownership of CRM from lifecycle comms, through to reengagement and growth and will truly be customer obsessive, ideally from a well-known start-up who can demonstrate having true ownership of the CRM function within a business.
You will be working to execute on strategies to improve our acquisition, conversion, and retention goals.
Owning and driving all ASO efforts
- Keyword research & optimization
- A/B testing store listing assets
- Keeping track of the new opportunities
- Ranking algorithm changes, etc.
- Handling potential featuring requests
- Managing localizations in both Google Play and Appstore
SEO
- Keyword research and SEO strategy definition
- Define and plan content generation calendar
- Establish a content generation pipeline and flow
- Web (mobile & desktop) landing page optimization
- Partner with web devs to make sure the site is ready for SEO efforts and define an escalable way to produce and publish content.
- Write effective SEO content for blogs, websites, app store, and social media accounts
- Develop and implement link building strategy
The CRM Manager will take full ownership of CRM from lifecycle comms, through to reengagement and growth and will truly be customer obsessive, ideally from a well-known start-up who can demonstrate having true ownership of the CRM function within a business.
You will be working to execute on strategies to improve our acquisition, conversion, and retention goals.
Owning and driving all ASO efforts
- Keyword research & optimization
- A/B testing store listing assets
- Keeping track of the new opportunities
- Ranking algorithm changes, etc.
- Handling potential featuring requests
- Managing localizations in both Google Play and Appstore
SEO
- Keyword research and SEO strategy definition
- Define and plan content generation calendar
- Establish a content generation pipeline and flow
- Web (mobile & desktop) landing page optimization
- Partner with web devs to make sure the site is ready for SEO efforts and define an escalable way to produce and publish content.
- Write effective SEO content for blogs, websites, app store, and social media accounts
- Develop and implement link building strategy
Yêu Cầu Công Việc
- Minimum 3-4 years of experience in SEO
- Minimum 1 year of experience in ASO (App Store Optimization)
- Experience with mobile app Subscription based business
- A good understanding of app store dynamics
- In-depth knowledge on keyword research
- Solid understanding of content marketing, conversion and user acquisition
- In-depth experience with website analytics tools (e.g Google Analytics, Amplitude ...)
- In-depth experience with SEO & ASO tools (e.g. Ahrefs, SEMrush, Google Search Console, BuzzSumo, Google Keyword Planner, AppAnnie, ...)
- Experience with Content Management Systems (e.g. WordPress)
- Good working knowledge of Technical On-Page SEO; (meta tags, URL, micro formats, open graph, indexing, internal links audit, broken links, internal search analyzes, etc)
- Up to date with current SEO trends (Rank Brain, Structured Data Markup, and any other Google algorithm updates)
- Minimum 1 year of experience in ASO (App Store Optimization)
- Experience with mobile app Subscription based business
- A good understanding of app store dynamics
- In-depth knowledge on keyword research
- Solid understanding of content marketing, conversion and user acquisition
- In-depth experience with website analytics tools (e.g Google Analytics, Amplitude ...)
- In-depth experience with SEO & ASO tools (e.g. Ahrefs, SEMrush, Google Search Console, BuzzSumo, Google Keyword Planner, AppAnnie, ...)
- Experience with Content Management Systems (e.g. WordPress)
- Good working knowledge of Technical On-Page SEO; (meta tags, URL, micro formats, open graph, indexing, internal links audit, broken links, internal search analyzes, etc)
- Up to date with current SEO trends (Rank Brain, Structured Data Markup, and any other Google algorithm updates)
Ưu tiên với ứng viên
- Good working knowledge of HTML, CSS, Structured Data Markup, Hreflang and Javascript (or the will to learn)
Tại sao ứng viên nên ứng tuyển vào vị trí này
- Opportunity to create impact on the lives of nearly 2 billion users around the world
- We want to recruit the best talent for the next phase of company growth. We're based in the US, Portugal and Vietnam. We operate a remote working model and will prioritize the best candidate in any location.
- We want to recruit the best talent for the next phase of company growth. We're based in the US, Portugal and Vietnam. We operate a remote working model and will prioritize the best candidate in any location.
Quy trình phỏng vấn
HR Interview > Head of Growth Marketing Interview
Thông tin thêm
- Vị trí này liên quan tới cách chạy digital marketing, ví dụ như khi user lên App store or Google store, user chỉ cần search keyword liên quan đến product của AI EdTech (không cần gõ chính xác tên sản phẩm) bạn SEO & ASO này khiến cho ad (quảng cáo) của AI EdTech pop up lên, chạy promotion. Và khi user bấm vào ad và xem detail về AI EdTech, bạn này cũng chịu trách nhiệm kiểm soát, sắp xếp thứ tự hiển thị của comment, review của khách hàng. Bạn này cần phải hiểu tất cả tình huống xảy ra trên Appstore, phải là 1 người analytical, hiểu được cách chạy data, logic.
- Bạn này sẽ thuộc 1 team hoạt động độc lập với team chạy branding cho AI EdTech ở VN. Hiện tại có 2 người
- Ứng viên có những tố chất sau sẽ được chọn:
+ Đi du học ở nước ngoài
+ Từng làm vị trí tương tự ở công ty product là mobile app
+ Cần ứng viên có kinh nghiệm chạy SEO và ASO cho app về Edtech, giáo dục hoặc SAAS
- Open to expat, có thể làm remote, nhưng nếu ứng viên ở HCM thì sẽ làm việc tại văn phòng
- Bạn này sẽ thuộc 1 team hoạt động độc lập với team chạy branding cho AI EdTech ở VN. Hiện tại có 2 người
- Ứng viên có những tố chất sau sẽ được chọn:
+ Đi du học ở nước ngoài
+ Từng làm vị trí tương tự ở công ty product là mobile app
+ Cần ứng viên có kinh nghiệm chạy SEO và ASO cho app về Edtech, giáo dục hoặc SAAS
- Open to expat, có thể làm remote, nhưng nếu ứng viên ở HCM thì sẽ làm việc tại văn phòng
Địa Điểm Làm Việc
Up to the candidate
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