Mô tả công việc
Reporting to the Head of Growth Marketing, the Growth Engineer will help grow product adoption among existing clients and drive new clients to AI EdTech products. The Growth Engineer will own the correct deployment and reliability of our planned marketing stack of tools (Amplitude, Braze, AppsFlyer, Firebase, Ad platforms, Google Search Console, amongst others).
You will be working to execute on strategies to improve our acquisition, conversion, and retention goals. A successful candidate will be comfortable taking ownership of our marketing tech stack, optimizing our technical usage of these platforms, and driving the data collection abilities.
- Take ownership of the marketing technology stack (analytics, MMP, pixel integrations, ETL) that powers day-to-day decision making.
- Work with data analysts to verify the quality of the data coming through the system on an ongoing basis to ensure we're not flying with incorrect guidance.
- Be the subject matter expert in our Marketing Technology stack and produce documentation to help other teams leverage and understand it.
- Ensure the code quality and technical rigor applied to these projects is in line with the broader goals of the engineering team.
- Tooling Ownership: You will be the subject matter expert on how we can maximize our use of our suite of growth marketing tools and be the point person to help us optimize and debug technical issues with these vendors.
- Embed yourself within our growth marketing team and work alongside marketers, data analysts, and product teams to make sure we have the data, infrastructure, and capability to quickly understand and optimize spend.
- Automate and optimize processes to support scaling growth team initiatives focusing around acquisition, monetization & retention
- Support SEO manager to implement technical SEO optimization recommendations
- Automate and optimize processes to support scaling growth team initiatives focusing around retention
You will be working to execute on strategies to improve our acquisition, conversion, and retention goals. A successful candidate will be comfortable taking ownership of our marketing tech stack, optimizing our technical usage of these platforms, and driving the data collection abilities.
- Take ownership of the marketing technology stack (analytics, MMP, pixel integrations, ETL) that powers day-to-day decision making.
- Work with data analysts to verify the quality of the data coming through the system on an ongoing basis to ensure we're not flying with incorrect guidance.
- Be the subject matter expert in our Marketing Technology stack and produce documentation to help other teams leverage and understand it.
- Ensure the code quality and technical rigor applied to these projects is in line with the broader goals of the engineering team.
- Tooling Ownership: You will be the subject matter expert on how we can maximize our use of our suite of growth marketing tools and be the point person to help us optimize and debug technical issues with these vendors.
- Embed yourself within our growth marketing team and work alongside marketers, data analysts, and product teams to make sure we have the data, infrastructure, and capability to quickly understand and optimize spend.
- Automate and optimize processes to support scaling growth team initiatives focusing around acquisition, monetization & retention
- Support SEO manager to implement technical SEO optimization recommendations
- Automate and optimize processes to support scaling growth team initiatives focusing around retention
Yêu Cầu Công Việc
- 3+ years experience in a similar role
- Experience with mobile app Subscription based business
- You have experience working with third party tools including MMPs (e.g. Appsflyer, Adjust) and event/analytics platforms (e.g. GA, Amplitude).
- You love implementing new flows and setup A/B tests
- Experience with data pipelines, warehousing and reporting systems
- Relevant experience in working for a fast-growth consumer start-up
- Solid Growth Framework knowledge
- Experience with mobile app Subscription based business
- You have experience working with third party tools including MMPs (e.g. Appsflyer, Adjust) and event/analytics platforms (e.g. GA, Amplitude).
- You love implementing new flows and setup A/B tests
- Experience with data pipelines, warehousing and reporting systems
- Relevant experience in working for a fast-growth consumer start-up
- Solid Growth Framework knowledge
Tại sao ứng viên nên ứng tuyển vào vị trí này
- Opportunity to create impact on the lives of nearly 2 billion users around the world
- We want to recruit the best talent for the next phase of company growth. We're based in the US, Portugal and Vietnam. We operate a remote working model and will prioritize the best candidate in any location.
- We want to recruit the best talent for the next phase of company growth. We're based in the US, Portugal and Vietnam. We operate a remote working model and will prioritize the best candidate in any location.
Quy trình phỏng vấn
HR Interview > Head of Growth Marketing Interview > Vice President Interview
Thông tin thêm
- Bạn Growth Engineer này là sự kết hợp giữa Tech và Marketing. Bạn sẽ đưa hết data thô về 1 platform, sau đó sẽ xử lý và phân loại data rồi đưa về cho 3 bạn Growth Analyst + SEO & ASO Manager + CRM Manager. Hay nói cách khác, bạn Growth Engineer có trách nhiệm translate data cho 3 bạn đó.
- Ứng viên có những tố chất sau sẽ được chọn:
+ Đi du học ở nước ngoài
+ Từng làm vị trí tương tự ở công ty product là mobile app
+ Phải có background marketing và có kiến thức về tech (không cần biết chuyên sâu, cần biết về Fullstack, Frontend,...)
+ Background làm về giáo dục (điểm cộng lớn)
- Open to expat, có thể làm remote, nhưng nếu ứng viên ở HCM thì sẽ làm việc tại văn phòng
- Ứng viên có những tố chất sau sẽ được chọn:
+ Đi du học ở nước ngoài
+ Từng làm vị trí tương tự ở công ty product là mobile app
+ Phải có background marketing và có kiến thức về tech (không cần biết chuyên sâu, cần biết về Fullstack, Frontend,...)
+ Background làm về giáo dục (điểm cộng lớn)
- Open to expat, có thể làm remote, nhưng nếu ứng viên ở HCM thì sẽ làm việc tại văn phòng
Địa Điểm Làm Việc
Up to the candidate
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