Mô tả công việc
Established in 2015, Katalon, Inc. is a global product company providing “All-in-one” test automation solutions that empower teams to deliver software with excellence and confidence. Since launch, we have been experiencing exponential growth, continuously furnishing more than 100,000 enterprises worldwide, and were proudly named the “Best Test Automation of 2020” by Gartner Peer Insights.
As the Vice President (VP) of Marketing, your mission is to define the strategy and lead the teams responsible for growing Katalon’s customer base and nurturing its community. We are looking for candidates with experience across Brand, Product Marketing, and Demand Generation, with deep experience leading and scaling Marketing strategy and operations inside a product-led environment. We believe this role is instrumental to championing our customer-centric culture, so experience with and enthusiasm for technical audiences is essential.
As the Head of the Marketing function, you’ll be responsible for leading the team, defining strategy, driving program management and operations, and establishing performance targets. Your ability to balance long-term vision with a sense of urgency, and performance with pragmatism, will be essential to scaling our team and programs through multiple stages of evolution as we grow our customer base, launch new products, and expand into new markets.
Key Responsibilities
- Lead our Marketing strategy, program management, and operations, and establish performance KPIs spanning awareness, acquisition, growth, and engagement.
- Lead, grow, and mentor our Marketing team. Develop leaders and a team culture that inspires.
- Define and refine strategies and tactics uniquely suited to our varied growth channels: free product usage, self-service paid products, traditional enterprise sales, and a partner channel.
- Establish campaign structure, and manage performance and operations across paid acquisition, community engagement, website conversion, trial success, and lead identification.
- Collaborate deeply with Product and Growth teams to drive performance and customer experiences across the full customer journey, especially for our free and paid self-service products. - Help us build and operate the flywheel.
- Collaborate deeply with Sales and Customer Success to identify and engage customers that can benefit from more traditional enterprise sales engagements.
- Develop cross-team communications and processes to ensure optimal program management and campaign execution.
- Drive focus and prioritization across a huge and constantly shifting field of opportunities. Drive clarity of purpose, pragmatism, and sustainability in our approach.
As the Vice President (VP) of Marketing, your mission is to define the strategy and lead the teams responsible for growing Katalon’s customer base and nurturing its community. We are looking for candidates with experience across Brand, Product Marketing, and Demand Generation, with deep experience leading and scaling Marketing strategy and operations inside a product-led environment. We believe this role is instrumental to championing our customer-centric culture, so experience with and enthusiasm for technical audiences is essential.
As the Head of the Marketing function, you’ll be responsible for leading the team, defining strategy, driving program management and operations, and establishing performance targets. Your ability to balance long-term vision with a sense of urgency, and performance with pragmatism, will be essential to scaling our team and programs through multiple stages of evolution as we grow our customer base, launch new products, and expand into new markets.
Key Responsibilities
- Lead our Marketing strategy, program management, and operations, and establish performance KPIs spanning awareness, acquisition, growth, and engagement.
- Lead, grow, and mentor our Marketing team. Develop leaders and a team culture that inspires.
- Define and refine strategies and tactics uniquely suited to our varied growth channels: free product usage, self-service paid products, traditional enterprise sales, and a partner channel.
- Establish campaign structure, and manage performance and operations across paid acquisition, community engagement, website conversion, trial success, and lead identification.
- Collaborate deeply with Product and Growth teams to drive performance and customer experiences across the full customer journey, especially for our free and paid self-service products. - Help us build and operate the flywheel.
- Collaborate deeply with Sales and Customer Success to identify and engage customers that can benefit from more traditional enterprise sales engagements.
- Develop cross-team communications and processes to ensure optimal program management and campaign execution.
- Drive focus and prioritization across a huge and constantly shifting field of opportunities. Drive clarity of purpose, pragmatism, and sustainability in our approach.
Yêu Cầu Công Việc
- From 8 years of working experience in Digital Marketing, Product Marketing for tech startup/SaaS environment
- Deep experience with, and genuine enthusiasm for marketing to technical audiences. You understand the saas technology buyer from devs and technologists up to the c-suite.
- Experience operating inside a product-lead-growth strategy is absolutely essential, but experience collaborating with sales is also nice to have.
- Ability to work productively in a fast-paced, globally distributed environment.
- Proven leadership experience managing and evolving a team through various stages of scale.
- Proven experience applying a mix of people, processes, and technology to scale operations and improve performance.
- Experience vetting and hiring agencies and contractors across various marketing functions.
- Comfort working with data. You know how to get the data you need, how to analyze it, and how to incorporate it into strategy generation and performance management.
- You are a trusted partner. You’re curious about the roles and expertise of others, and other team members readily turn to you for your knowledge and perspective. People want to collaborate with you and trust both your open mind and critical thinking.
- Deep experience with, and genuine enthusiasm for marketing to technical audiences. You understand the saas technology buyer from devs and technologists up to the c-suite.
- Experience operating inside a product-lead-growth strategy is absolutely essential, but experience collaborating with sales is also nice to have.
- Ability to work productively in a fast-paced, globally distributed environment.
- Proven leadership experience managing and evolving a team through various stages of scale.
- Proven experience applying a mix of people, processes, and technology to scale operations and improve performance.
- Experience vetting and hiring agencies and contractors across various marketing functions.
- Comfort working with data. You know how to get the data you need, how to analyze it, and how to incorporate it into strategy generation and performance management.
- You are a trusted partner. You’re curious about the roles and expertise of others, and other team members readily turn to you for your knowledge and perspective. People want to collaborate with you and trust both your open mind and critical thinking.
Ưu tiên với ứng viên
- Experienced in SaaS/Software product
- Able to define a strategic marketing plan for Katalon (operation, execution, recruitment)
- Promote and leverage Katalon's brand image/awareness, user community, and lead generation/revenue support
- Excellent English communication or native English speaker
- Outputs: net new user, lead generation, branding effectiveness
- Able to define a strategic marketing plan for Katalon (operation, execution, recruitment)
- Promote and leverage Katalon's brand image/awareness, user community, and lead generation/revenue support
- Excellent English communication or native English speaker
- Outputs: net new user, lead generation, branding effectiveness
Tại sao ứng viên nên ứng tuyển vào vị trí này
- Here at Katalon, we bring together self-starting, open-minded, and talented people while actively promoting a transparent and growth-enabling working environment.
- World-class products, Lifelong comrades, Experts in various fields, Exceptional teams, & Happy workplace are 5 things we are proud to constantly check off the list for the best place to work. But don’t just take our words for it. Take a better look below!
- Attractive compensation package including Quarterly Performance Bonus (up to 120% monthly salary) and 13th-Month Salary
- 19 Annual leave days and other supportive allowances
- Flexible working time and place together with high-end working equipment
- A-class office amenities provided by WeWork service including modern workspace design, in-house entertainment facilities, and unlimited refreshments & snacks
- Premium healthcare package for you and your loved ones
- Company trip every summer, annual year-end party, team building activities, and so much more fun are waiting for you!
- World-class products, Lifelong comrades, Experts in various fields, Exceptional teams, & Happy workplace are 5 things we are proud to constantly check off the list for the best place to work. But don’t just take our words for it. Take a better look below!
- Attractive compensation package including Quarterly Performance Bonus (up to 120% monthly salary) and 13th-Month Salary
- 19 Annual leave days and other supportive allowances
- Flexible working time and place together with high-end working equipment
- A-class office amenities provided by WeWork service including modern workspace design, in-house entertainment facilities, and unlimited refreshments & snacks
- Premium healthcare package for you and your loved ones
- Company trip every summer, annual year-end party, team building activities, and so much more fun are waiting for you!
Quy trình phỏng vấn
Online Meeting with TA Manager (Expectation, Motivation, Cultural fit) -> 1st Interview with COO (VN base) -> 2nd Interview with VP Of Product Marketing (US base) -> 3rd Interview with CEO (US base)
Thông tin thêm
Open for ex-pat candidates but must be based in Vietnam with the Marketing team, for local candidates, should be fluent and excellent in English.
Địa Điểm Làm Việc
Floor 25th, E-Town, 11 Doan Van Bo, W12, D4, HCMC
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